Keeping Up With the Digital Age: New Video Compression Technologies You Should Know About

Keeping Up With the Digital Age: New Video Compression Technologies You Should Know About

The Ever-Evolving Digital Age

In the digital era, staying updated with the latest technological advancements is paramount, regardless of the industry. For IT specialist like me, this rings particularly true in the realm of video technology. Currently, video accounts for over 70% of internet traffic and with the exponential surge in online video consumption. Ensuring video content is of high-quality and simultaneously reduces data usage has become a major challenge.

This is where video compression technologies come into play. These technologies have greatly evolved over the years. Let’s have a look at the latest advancements in video compression technologies.

Understanding Video Compression

Video compression is a process which reduces and removes unnecessary files, making video files smaller, convenient for storage and streaming without sacrificing video quality. Over the years, a number of video compression standards have emerged such as MPEG-2, MPEG-4, H.264/AVC, and H.265/HEVC.

New Video Compression Technologies to Look Out For

1. H.265 (HEVC)

High Efficiency Video Coding (HEVC), also known as H.265, achieves double compression rate compared to H.264, retaining the same level of video quality. The compression ratio is better because it uses information from both temporal (frames within the same video) and spatial (within a single frame) domains for the encoding process.

2. AV1

AOMedia Video 1 (AV1) is an open, royalty-free video coding format designed for video transmissions over the Internet. It is developed by the Alliance for Open Media (AOMedia), with the main contributors being tech giants like Google, Amazon, Intel, Microsoft, and Netflix. It promises roughly 20% better compression than VP9 and HEVC.

3. VVC (H.266)

Versatile Video Coding (VVC, or H.266) is the latest video compression standard. Developed by Joint Video Experts Team (JVET), it’s expected to provide 30–50% better compression than its predecessor (HEVC), depending on the type of video.

The improvements from these new video compression technologies ultimately lead to:

  • Faster streaming of online video content.
  • Storage requirement reduction for data centers.
  • Better video quality over limited broadband connections.

Choosing the Right Compression Technology

Given the multiple compression standards available, the right choice depends on various factors:

  • The original quality of video footage.
  • The desired quality of the output file.
  • Storage capacities and limitations.

Any decision should be framed with a vision towards the future, considering the fast paced technology advances in this Digital Age. With new improvements occurring regularly, staying updated is crucial.

Implications of Compression Technologies

Enhancements in video compression technologies affect more than just the IT industry. Businesses, end consumers, and data centers can reap benefits. As we rely more on high-quality streaming services and live video conferencing tools, these technologies ensure smoother, faster, and more efficient communication and entertainment experiences.

Staying updated with the current findings and forecasts of these technologies is both exciting and beneficial. It may seem like a daunting task, but the rewards are undoubtedly worth it. So gear up, embrace the digital age, because these compressed bytes of video are lifting us into a technologically advanced future.

Emily Thompson
Emily Thompson

Emily is a seasoned copywriter with over 7 years of experience in the IT industry. Specializing in creating compelling content for SaaS companies, she has a knack for breaking down complex technical jargon into easy-to-understand language. Emily holds a degree in Computer Science and a certification in Content Marketing