Exploring the Impact of Latest Video Compression Technologies on Video Streaming

Exploring the Impact of Latest Video Compression Technologies on Video Streaming


As demand for video streaming services continues to increase, so too does the necessity for efficient and effective video compression technologies. In the current digital age, where high-definition visuals and lightning-fast streaming speeds are the norm, the importance of video compression cannot be overstated. This article will delve into the role, advantages, and real-world implications of the latest video compression technologies in the field of video streaming.

The Role of Video Compression in Streaming

At its core, video compression works by reducing and eliminating redundant video data, allowing the subsequent video files to be transmitted more efficiently through network infrastructure. With enhanced compression techniques, video content can maintain its quality while reducing the file size, leading to faster transmission rates, lower storage needs, and overall improved streaming performance.

Latest Video Compression Technologies

Several new technologies have emerged in the video compression landscape. These include the Versatile Video Coding (VVC), Essential Video Coding (EVC), and Low Complexity Enhancement Video Coding (LCEVC).

  • Versatile Video Coding (VVC): VVC is the latest standard from the MPEG (Moving Picture Experts Group) and offers around 40% improved compression over its predecessor H.265/HEVC while maintaining the same level of video quality.
  • Essential Video Coding (EVC): This standard was developed to avoid patent licensing issues. It consists of two profiles, the Base Profile provides a royalty-free subset of EVC, while the Main Profile offers better compression but may attract license fees.
  • Low Complexity Enhancement Video Coding (LCEVC): LCEVC enhances the compression efficiency of any existing codec while improving video quality, providing better scalability and faster encoding and decoding.

Impact on Video Streaming

The application of these advanced compression technologies has far-reaching implications on video streaming services. By leveraging these technologies, video streaming providers can deliver high-quality, low-latency video streaming experiences to users, even over bandwidth-constrained networks. Furthermore, they can significantly cut down on storage and transmission costs.

Case in Point: 4K and 8K Streaming

For example, the emergence of 4K and 8K Ultra High Definition (UHD) streaming presents enormous challenges related to data storage and high-speed data transmission. Adopting the latest video compression technologies plays an instrumental role in making 4K and 8K streaming viable and accessible. VVC, for instance, can provide up to 50% bitrate savings compared to the previous HEVC standard, making it a viable choice for UHD streaming.

Fostering Innovation: The Role of AI and Machine Learning

It is also worth noting that artificial intelligence (AI) and machine learning (ML) have begun to intertwine with video compression technology. These technologies are introducing unprecedented improvements in the automation and accuracy of video compression, unlocking further potential for streaming quality, speed, and efficiency.

Looking Ahead

The pursuance of next-generation video experiences, including VR, AR, and immersive 360-degree video, will further necessitate the development of more advanced and efficient video compression technologies. As streaming services strive to deliver these experiences without increasing bandwidth demands, advancements in video compression–including AI-based approaches–will be instrumental. These exciting developments certainly warrant keeping a close eye on future updates from this rapidly changing tech landscape.

Emily Thompson
Emily Thompson

Emily is a seasoned copywriter with over 7 years of experience in the IT industry. Specializing in creating compelling content for SaaS companies, she has a knack for breaking down complex technical jargon into easy-to-understand language. Emily holds a degree in Computer Science and a certification in Content Marketing